Steve Jobs: The Discipline of Saying No

Using principles associated with Steve Jobs.

The documented principle: Steve Jobs was widely known for radically simplifying product lines and cutting projects that didn’t serve a clear vision, famously reducing Apple’s product matrix down to a handful of core products early in his second tenure there.

Why it mattered: This mattered because focus, not more options, is what let a struggling company rebuild a clear identity in the market.

Applied to a hair business: For a hair business, this looks like narrowing your service menu to what you’re genuinely excellent at instead of offering every style a client requests.

Your one action: This week, cut or bundle the one service on your menu that takes the most time for the least value.